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Welcome to SWxSE*
Marketing and business operations excellence.
Raised in Texas, rooted in Asheville.
*Southwest by Southeast
hi, I'm Gretchen
I'm a marketing and communications professional with 30 years in the tech industry, working with companies from startups to Fortune 100. Generating profitable growth and solving problems for businesses and their customers is my jam. While messaging and positioning are my specialty, I'm also skilled in brand strategy, measuring results and building high-performance organizations. I love to lead, and I can see the big picture just as well as the fine details. After 30 years in Texas, I moved to Asheville, NC, where I work virtually to make sure my clients are happy and successful.
Services
Brand & Product Strategy
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Audience segmentation
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Tailored messaging and positioning for brands and products
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Goal setting
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Crisis and issues management
Business Operations
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Marketing and communications organization design and optimization
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Tools & technology assessments
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Marketing investment planning
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Staff modeling for client service teams
Measurement & analytics
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Earned media measurement design and implementation
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Unlocking the power of AI in measuring results
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Platform expertise in Signal AI, Cision and Onclusive
Content creation
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Business development presentations
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Sales enablement
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Researched bylines including Forbes Council and Fast Company Executive Board
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Blog posts and news releases
things I do
Contact
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